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The founder

Hello, I'm Martin Adams.

I'm an innovator building tech products to help inspire a generation of thinkers and doers.

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Martin Adams, founder of Meda, smiling at his desk

Why Meda

Technology should amplify people, not replace them.

I helped found MattressOnline, and through that work I discovered how many areas could be better served by great products — across UX, productivity, career development, SEO and marketing.

Meda is where that curiosity became a company: building tools, products and ideas that help people explore, understand, create and make an impact. I founded the company in 2000 and lead its products and client work.

Background

Product, design and engineering, in one head.

Readers say

Atomic Note-Taking, in readers' words.

  • Loved your Atomic Note-Taking book. It was so much clearer, and more useful than anything I've seen before on the subject of ZettelKasten. … Your software-agnostic approach is just what was needed.

    Damian O'Neil Sydney, Australia

  • I love how you've laid out the atomicity raison d'être so clearly, while delineating the workflow step by step, with some nice examples! … Brilliant. You have a gift for teaching this.

    Matthew McMillion Research and Communications Specialist, Luxembourg

  • I am almost done with your book and I can say, it is amazing. I like everything about it. … Your examples are great and they gave me very good advice on how to use the Zettelkasten Method. Well done, you can be proud of yourself.

    Benjamin Heil Project Manager

  • I'm really impressed with how easy it is to grasp. The book presents the information in a clear and straightforward way, and everything is even clearer with examples.

    Stefan Latinović

  • I have just finished reading the book and I want to congratulate you for that amazing work. … Atomic Note Taking is the third book I have decided to read but the first one I have read from start to finish.

    Freddy Yvan

  • Currently I am reading your book the second time on my kindle. Congratulations! Your book is structured and designed how a book should in my opinion.

    Benedikt Serwas

  • I read your book and I am loving it. Like your YouTube you just explain what you are thinking and doing … I think it's also nice to see the explaining of the zettelkasten in the modern world in a way that's not overwhelming or forcing to follow a certain workflow.

    Lizzy

  • Now that I have been reading it and I liked your material I have decided to buy the complete pack in which you include both the ebook, the course and the Obsidian vault.

    Álvaro Valera López Project Manager, Spain

  • I recently purchased your book just this month, it's worth it and i love it!

    Jan Magnait

Paying it forward

Helping people find their next opportunity.

Careers are built on other people's generosity. Resume.fail is how I give some of it back: feedback on resumes and portfolios for people looking for a new career opportunity.

Visit resume.fail

Get in touch

Got a question worth asking?

Whether it's a product, a problem or just an idea you can't shake, I'd love to hear about it.

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