Ideas & perspectives

Curiosity starts the conversation.

Great things begin with curiosity. But meaningful understanding requires more than asking questions.

It takes the willingness to examine evidence, challenge assumptions, consider different perspectives and sometimes change our minds.

This is where we explore ideas about technology, knowledge, learning and human potential — openly, thoughtfully and with the understanding that our conclusions may evolve.

We're not here to tell you what to think. We're here to explore how we can all think better.

Essays & notes

Recent thinking.

Each article opens on meda.io, Martin Adams's personal blog.

Why You Take Notes But Never Get Smarter

Saving information isn’t the same as learning it—that’s the Collector’s Fallacy. The shift happens when you stop collecting and start thinking, turning ideas into your own words and connecting them into something meaning…

5 MIN READ

Finding the right granularity in your Zettelkasten notes

I've been getting questions lately about how to find the right granularity for permanent notes and Maps of Content when using the Zettelkasten method. I recently answered this in a comment on one of my YouTube videos, an…

3 MIN READ

2024 book list for entrepreneurs and team leaders

Below is a list of book recommendations which have helped me in my entrepreneurial journey, team building and mindset. Range: How Generalists Triumph in a Specialized World by David Epstein This book was great at explori…

6 MIN READ

Finding time to refocus

"I don't have time to figure out the right thing, because I'm too busy doing the wrong thing". This was the effective message a colleague said to me a number of years ago when I was trying to get them to think more strat…

3 MIN READ

Create a growth mindset programme for your team

Creating a Growth Mindset company isn't something that happens by chance. It comes from understanding what the differences are between having a fixed or growth mindset and then educating and mentoring your employees to a…

4 MIN READ

Everything, all at once

Why junior developers get overwhelmed with having to learn everything, all at once.

4 MIN READ

What you spend your time on

I'm currently listening to the audiobook The Millionaire Fastlane by MJ DeMarco. He talks about the idea that you can either choose to plan for your retirement through a life of servitude, or opting to take the fast lane…

2 MIN READ

Understanding the zettelkasten note-taking method

In this blog post, we'll discuss the Zettelkasten method, a powerful note-taking approach that can help you gain insights and create content from your acquired knowledge. Created by German sociologist Niklas Luhmann, thi…

2 MIN READ

The principles behind our thinking

Curiosity needs integrity.

Ideas are easy to defend when they reinforce what we already believe.

The real challenge is remaining open to evidence that contradicts our assumptions, engaging seriously with opposing perspectives and acknowledging when we get something wrong.

Our founder has published a personal Constitution for Thinking in Public — a set of principles he aspires to uphold when researching, reasoning and sharing ideas.

It isn't a declaration of certainty or perfection.

It's a commitment to intellectual honesty, constructive disagreement and the pursuit of better understanding.

Read the Constitution (opens in a new tab)